It’s a well known fact that if your website doesn’t show up on the first three pages of a search query you won’t be getting any traffic or business from that search. Such a site is said to have low search engine visibility.

80% of the traffic goes to those on the first half of the natural search results on the first page.

A recent eye-track study done on Google clearly shows that searchers spend more time looking at natural results than paid ones. Only 38% click on paid or sponsored results and searchers only look at the first one or two.

With billions of pages now in the search engines, is there any hope that your website could be on the first page for your best search terms? If you’ve given up on this possibility–and you’re spending a small fortune on pay per click ads–there is some good news. With a good Internet marketing strategy and excellent optimization of your site, it is possible to improve search engine visibility and even to get on page one for your best keywords.

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E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

search engine optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

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A sitemap of a website is similar to the table of contents of a book. Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead.

Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched.

Creating a sitemap, now with software technology surging in, is relatively easier than before. You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it:

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A lot of web pages will find an SEO sitemap useful in improving their performance. SEO stands for “search engine optimization”, the process that aims to create or revise Internet sites so that it can be better found by search engines. The objective of SEO campaigns is to have websites appear in the top listing or first results page of search engines.

Internet search engines, such as Google and A9, maintain a very large database of Web pages and available files. To do this, they devise a program called a web crawler, or spider. This software automatically and continuously surfs and hunts content in the Web. Pages that the spider finds are retrieved and indexed according to text content, giving more weight to titles and paragraph headers. Spiders never stop navigating the web from page to page, to index the relevant content of the Internet. Besides looking at the text of titles and headers, some programs are able to identify default tags and keep a library of these page keywords or key phrases in the index.

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